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78 COLIN SPARKS

            much  more  as  a  consumer  than  as  a  producer’  (Hall,  1958:28).  One
            consequence  of  this  was  that  the  old  world  depicted  by  Williams  was
            passing:

              The  break  up  of  a  ‘whole  way  of  life’  into  a  series  of  lifestyles…
              means  that  life  is  now  a  series  of  fragmented  patterns  for  living  for
              many working class people.
                                                             (Hall, 1958:27)


            The most remarkable thing about this article is that it was written in the
            late 1950s. The conception of the nature of the changes which were seen as
            taking place in working-class experience in the 1950s is strikingly similar to
            the analysis of ‘New Times’ with which Hall was to be closely identified in
            the late 1980s.
              This theme was one which he continued to develop into the early phase
            of New Left Review:


              The  rising,  skilled  working  class,  before  whom  Mr  Gaitskell  makes
              his obeisances, are simply new groups of people with new aspirations
              and  new  visions,  living  through  the  end  of  an  old  society.  They  are
              the  people  whose  inarticulate  needs  are  untouched  by  socialism,  as
              we speak of it today.
                                                             (Hall, 1960a:4)

            It  was  necessary  for  socialists  to  think  again  about  the  people  to  whom
            their  message  was  addressed,  and  about  the  nature  of  that  message.  Any
            insistence  upon  an  established  analysis,  like  that  offered  by  marxism,
            would  be  an  obstacle  to  this  new  thinking.  There  is  little  in  his  other
            writings  of  the  period  to  suggest  anything  other  than  that,  at  this  early
            stage in his career, Hall identified marxism as an obsolete and reductivist
            system of thought. It was necessary to go beyond its limitations in order to
            understand contemporary culture.
              The new world of the affluent worker, of the mass media and of upward
            mobility,  which  were  seen  by  the  other  three  writers  as  a  threat  to  the
            integrity and independence of the working class and its culture, were taken
            by Hall as the starting-point for his analysis. In this distinctive difference,
            personal  factors  of  generation  and  ethnicity  may  well  have  played  an
            important role. Unlike Hoggart and Williams, for example, Hall could not
            look  back,  with  a  measure  of  sentimentality,  on  a  provincial  British
            childhood  within  which  the  positive  values  of  working-class  culture  were
            embodied in concrete human behaviour. Hall’s distinctive contribution to
            the  formation  of  cultural  studies  was  to  insist  on  an  urgent  sense  of
            engagement with the contemporary.
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