Page 222 - The Starbucks Experience

Index

Schultz, Howard (Cont.): Starbucks: (Cont.):
on Five Ways of Being, success principles of, 5, 16–17
176–177 vision for, 2–3
and health-care benefits, 159 vulnerabilities of, 14–15
recognition of partners by, 71 Starbucks Barista Aroma
™
on “retail is detail,” 48 Grande , 28
and The Starbucks Foundation, Starbucks Coffee
163 Company/Alliance for
on staying small while growing Environmental Innovation
big, 14 Joint Task Force, 72–73
and Urban Coffee Opportunities, Starbucks Coffee Department,
162 61–62
September 11, 2001 attacks, Starbucks Experience, 6
142–144 for customers, 11–13
Seybold, Wayne, 128 five tenets of, 15–17
Shaw, George Bernard, 19 framework for, 175
Shull, Ira, 90–91 other businesses’ application
Silldorff, David, 95 of, 178–179
Simmons, Janeen, 169 for partners, 6–11 207
Simmons, John, 120 Starbucks Experience from the
Smith, Orin, 43, 143, 144 Inside Out, 67–69
Social involvement, 152–156 Starbucks Foundation, The, 154,
Socially responsible business 163–164, 169
practices, 158–159 Starbucks roasting plant, 59–60
Soderberg, Rich, 60–61 Starbucks.com, 118, 157
Stahlman, Theresa (Terri), 44 Starbucksgossip.com, 116
Starbucks: Stevens, Brad, 106, 107
core purpose of, vii Stevenson, Moira, 89
impact of, 4 Stewart, William, 101
as learning institution, 178 Stores:
on magazine “best” lists, 4 partners’ involvement in, 38–39
Mission Statement and Guiding physical environment, 49–55
Principles, vii–viii Strategic Management (Arthur A.
origin of company, 2 Thompson, Jr., and A. J.
profitability of, 3–4 Strickland), 57
size of company, 2, 3 Strategy development, 113–114
size of workforce, 14 Subjective well-being, 82
staff retention, 9 Success principles, 5, 16–17