Page 201 - The Voice of Authority

Make sure “how you say it” is as precise as “what
you say”

Reasons/Situations for E-mail

Unavailable in “real time”
Complex information that will warrant repeating
or rereading
Easier, faster distribution to many recipients
Productive use of uninterrupted time
Need a “paper trail”
Less expensive than a phone call

Faster than regular mail and “phone tag”
More to-the-point messages than when pleas-
antries exchanged otherwise

Reasons/Situations for Formal Memos,
Letters, or Reports

Strong image with customer/partner
Perceived as protocol in some situations (com-
pany introduction)
More formal announcements (new product
launches, price increases, reporting data)

Is It Circular? 189