Page 202 - The Voice of Authority

food chain, you can build a bridge by asking, “What are
some key projects on your radar screen this month?”
“What kinds of things are giving you headaches this
week?” “What are you most proud of this month?”
“What’s going well for you?” “How can I help you get
things done here?” “How do you spend your time when
you’re not working?”
Their responses will lead to common interests, goals,
concerns—or at least questions or issues you can ponder.
Time spent putting out communication wildfires takes
time away from making a profit and accomplishing a mis-
sion. Do you have that time to spare? If not, circular com-
munication may be your biggest untapped resource and
greatest competitive advantage. Talk it up.

190 The Voice of Authority