Page 224 - The Voice of Authority
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Ranaweera, Manoj, 141        Template responses, 8, 62–66
        Rattner, Justin, 141         Terrorism, 137–138
        Reactions, anticipation of, 156  The Tipping Point (Gladwell),
        Reasons and facts, 148–149       146–147, 154
        Recommendations vs. reporting,  Tree swing experience, 63
            162–163                  Truth-telling, 24–27
        Reder, Stephen, 161            (See also Correctness and truth)
        Relevancy and timely communica-  Twain, Mark, 149
            tion, 139–140            Tyco International, 20
        Repackaging, 6
        Repetition and clarity, 75–76  U3, 141
        Reporting vs. recommendations,  Unexpected responses, 49
            162–163                  University of Michigan Health Sys-
        Resistance and rejection, 12–14  tem, 129, 131
        Responses, unexpected, 49    U.S. Consumer and Governmental
        Rewards for desirable behavior,  Affairs Bureau, 135
            97–98                    U.S. Department of Education, 161
        Rework, 49                   U.S. Department of Energy, 181
        Risk-averse culture, 7       U.S. Federal Aviation Administra-
        Rule enforcement, 96–97          tion (FAA), 180–181
                                     USA Today, 141
        Salary, in e-mails, 165
        Scams, 19–21                 Verification of facts, 68–69
        Schrempp, Jurgen, 77         Vulnerability, 111
        Scoble, Robert, 141, 180
        Securities and Exchange Commis-  Walters, Barbara, 47
            sion (SEC), 20           Watson, Don, 133
        Self-deprecating humor, 113  Watson, Tom, 151
        Sensitive news phrasing, 123–  Watson Wyatt Communication ROI
            124                          Study, 10
        Sinister spin, 18–19         “Who else needs to know?,” 179
        Sirota Survey Intelligence, 175  Whole Foods Market, 140
        Six communication styles, 78–80  Williams, Tennessee, 124
        Social occasions, work-related,  Work-related social occasions,
            100–101                      100–101
        Specific-subject ignorance, 54–55  Work session leadership, 185–186
        Specifics vs. semantics, 60–63  Working with Emotional Intelligence
        Spin, 6–7, 16–19, 178            (Goleman), 182
        “Spray and pray” mentality, 5–6  Wrench, Nigel, 69
        Start with punch line, 58–60  Writing:
        Sticky messages, 146–147       as communication method
        Stories, 149–152                 choice, 188, 189
        Style adaptation, 70–71        need to write well, 159–161
        Substantive and timely communica-  punctuation and grammar,
            tion, 138–139                165–167
        Sun Microsystems, 140          (See also E-mail; Clarity; specific
        Swartz, Jonathan, 140            topics)


        212    Index
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