Page 30 - The Voice of Authority

date, a spouse, an employee, an employer, or a contract.
We put our best foot forward.
Sinister spin is the problem.

Good Spin Gains Advantage

Good spin—

Is grounded in reality and not misleading
Is appropriate for the audience, time, and purpose

Gives straight answers
Serves the good intentions of the spinner

Sinister Spin Destroys Us

Sinister spin—

Exaggerates, misleads, distorts, or covers up
Shows bad taste—upsets people because it’s delivered
to an inappropriate audience, at the wrong time, for
an ulterior purpose
Destroys people’s ability to trust and get a straight an-
swer

As a result of our “spin-
Words sometimes serve ning” culture, corporations
as a smokescreen to ob- get caught up in the same
scure the truth, rather habit. And employees and
than as a searchlight to customers become equally
reveal it. skeptical. Even though sin-
—Anonymous ister spin gets around the
organization or the world at

18 The Voice of Authority