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THE WHY OF WORK


        governments came to the aid of financially stressed compa-
        nies with a “bailout,” the metaphor badly missed the real
        issue. As discussed in Chapter 1, we bail out a boat taking
        on water or people in jail. In either case, bailouts don’t solve
        the underlying problem of the hole in the boat or the crime
        committed. If the holes are not fixed or people’s lives are not
        put in order, bailouts accomplish little.
          One hole in the boat that led to recession was a lack of
        effective leadership. We believe one of the important quali-
        ties of effective leadership is humility. As shown in Figure 6.1,
        when leaders act with a sense of humility, even in the midst
        of success, prosperity continues. But when leaders become
        arrogant, prosperity reverses and declines. In many cases the
        success of companies and countries causes leaders to respond
        with arrogance, taking credit for the prosperity, seeing them-
        selves as invincible, or focusing more on enjoying the present
        windfall than learning for the future. This arrogance is the
        pride before the fall. Humble leaders continue to improve
        and respond to changing conditions. And humility becomes
        part of the culture of the firm—the work environment we
        can sense when we walk in the door of a company.
           There is a liability of success, and it causes many suc-
        cessful companies to fail. There is a rapid turnover of firms
        in the U.S. Fortune 500 (almost 50 percent every 10 years).
        Twenty years after  In Search of Excellence was published,
        many of the 43 original firms had not lived up to the crite-
        ria that placed them in the “excellent” category.  Researchers
                                                     1
        Ulrike Malmendier and Geoffrey Tate found that CEOs who
        received superstar status as evidenced by public CEO awards
        (from  BusinessWeek,  Financial World,  Chief Executive,
        Forbes, IndustryWeek, Morningstar.com, Time, Time/CNN,
        and the like) actually performed 15 to 20 percent worse than


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