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34    Cha pte r  F o u r


                              Per capita world water withdrawals for all uses: Agriculture, industrial, and domestic
                           1000
                                                                               9261836942
                            900


                            800



                            700


                            600
                          ons/person/day  500





                          Ga                                4343860501  4425471119
                            400
                                                   3274887376
                            300

                                         2254930621
                            200
                               1339185244
                            100



                             0
                                  Africa   South     Asia    Australia  Europe    North
                                           America                               America
                    FIGURE 4.1  Comparison of world wide water utilization. (Source: Ref. 2.)



                    consumption volumes shown in Fig. 4.1 are subject to a certain level of error. Basically,
                    good data does not exist in many countries, so assessments like these always must be
                    interpreted in a very general manner. However, Fig. 4.1 provides a good general picture
                    on the significant differences in world water withdrawals for all uses: agriculture,
                    industrial, and domestic.
                       “Conserving” is sometimes viewed as “doing with less,” a notion that sometimes
                    runs contrary to the American way of thinking, which is often geared toward building,
                    development, and exploitation of resources. For many utilities water is unmetered, thus
                    removing the “finite” sense of the resource from the thinking of both the consumer and
                    the supplier. Like other parts of the world, water is often under-valued—literally and
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