Page 202 - Writing Winning Business Proposals

Writing the Qualifications Slot 193

◉ The ability to address the wide range of issues related to this engagement
◉ The ability to develop a sound, joint ABC/Paramount team
◉ Proven experience in planning and controlling implementation of the strategy
we will develop with you

With that content, you construct your argument, using these five claims as
subsections in the body of your qualifications section. The last claim, you realize,
provides an opportunity to look ahead to what you hope will be another project
at ABC—implementing the plan developed during this planning project.
One group of themes not addressed in your logic tree is that related to compre-
hensiveness, thoroughness, and complexity. This theme you decide to include in
the introduction to the section by stressing that ABC’s problem is complex, that
the right solution will not come easily, and that ABC doesn’t have much time left
to conduct a comprehensive study. The results of your efforts are shown in the
following:

Qualifications of Paramount Consulting
ABC is faced with a most formidable challenge as it begins the task of provid-
ing additional manufacturing capacity to avert the shortfall expected in the
next few years. This capacity shortfall should be considered imminent as you
examine the numerous tasks that must be completed effectively within the
narrow available time frame.
Time will be required for sufficient interchange between ABC and Consolidated
to agree on the decision to commit scarce financial, planning, managerial, and
other resources needed to implement the selected option. Substantially more
time will be needed to put in place additional resources and to provide the
necessary training for an effective start-up.

As described in the following paragraphs, Paramount has the diverse capa-
bilities to help you complete this challenging engagement successfully and
expeditiously. Specifically, we have:
◉ The resources to begin this engagement immediately and to complete this
project in four to five months
◉ Substantial manufacturing, financial, and strategy-development experi-
ence within the household-appliance industry
◉ The ability to address the wide range of issues related to this engagement
◉ The ability to develop a sound joint ABC/Paramount team
◉ Proven experience in planning and controlling implementation of the
strategy we will develop with you