Page 237 - Writing Winning Business Proposals

228 Writing Winning Business Proposals

B. Uses a logic tree to develop the claim, “We are the best-qualified firm.”
(Use the Qualifications column of the Themes Development Worksheet to
develop this logic tree.)
11. Write a benefits section summarizing the proposal’s major selling points and
including, when necessary and appropriate (Chapter 12 and Figure 14.6):

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FIGURE 14.6 Writing the benefits section
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