Page 295 - Writing Winning Business Proposals

286 Appendix E

sentences will convince a reader that you can analyze problems, formulate meth-
ods to solve them, and articulate the benefits that will accrue from their solution.
Your sentences will contain many of the characteristics of the previous sentence
in this paragraph, which has a concrete noun as a subject, little distance between
the subject and verb, an active verb, and coherence created by parallelism, pro-
nouns, and key repetitions.