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Holmes-Index.qxd 2/15/2005 10:32 AM Page 251

Index 251
McLuhan, Marshall, cont. Meyrowitz, Joshua, cont.
Gutenberg or typographic man, 129 intentionality, 56, 115, 130–2, 139, 141
hot and cool mediums, 40–1, 70–2, media friends, 211, 213
114, 210 medium-as-environment, 103, 115–17,
McLuhan Galaxy, 8 121n, 141
media and narcissism, 180–1 medium-as-language, 115
‘new universal community’, 189 medium-as-vessel/conduit, 103,
rear-view mirrorism, 113, 121n 115–16, 123, 130, 206
‘re-tribalization’, 69, 72 ‘second generation medium
sociality with objects, 180–1 theory’, 117–18
‘the medium is the message’, 38–42, 143 sociality with mediums, 178
‘the medium is the massage’, 38, 41 Microsoft, 184, 223n
‘to go outside is to be alone’, 199 MIT Media Lab, 74
virtuality, 114, 143 Mitchell, David, 41, 42
youth and the ‘electric drama’, 186 Mitchell, William J., 67, 183, 199, 200
McQuail, Denis, 39 Morley, Dave, 112–13, 149
media effects theory, 4, 42n, 56, 82n, 115 Morse, Margaret, 43n, 91, 94, 117, 134
see also effects analysis MP3, 66
media environments, xi, 14, 144, 179, MTV, 49, 91, 92, 120n, 201
184, 186 Mullan, Bob, 207–8
media event, 45, 66, 104, 107, 112, 134, 149, broadcast as maintenance of social
153, 208, 214, 216 order, 207
as interruption of routine, 107, 216 multi-culturalism, 76
‘contest, conquests, and coronations’, 107 multimedia, 8, 49, 66, 200
Coronation, 107, 207–8
Olympics, 104 Nancy, Jean-Luc, 174
Princess Diana, 109, 111, 121n narcissism, 180–1, 184, 204
media friends, 211, 213 ‘narrow-band’, 79
media studies, ix–xi, 4–7, 18n, 42n, narrowcasting, 111
43n, 55, 58, 82n, 84, 101, 102, 116–19, ‘nation-as-audience’, 111
133, 178 ‘nation-of-audiences’, 111
focus on content and representation, nation-state, 21, 43n, 75, 80, 81, 171–5,
ix, 4–5 222n, 223n
media stunt, 105 Nationwide, 112–13
mediation, x, xii, 17n, 42, 52, 89–90, 122, Negroponte, Nicholas, 7, 9, 10, 18n,
126, 127, 132, 137–8, 160–2, 164, 173, 74, 224n
202–3, 208, 218 Negt, Oskar, 75
‘disintermediation’, 137–8 Nelson, Robin, 81–2n
mediation-by-agents, 137 ‘Netaid’, 44, 81n
problems with, 138–40 network, ix–xii, 1–5, 8, 10–15, 16–17, 17n,
remediation, 19n, 43n 20, 34, 38, 42, 44, 46–51, 52, 54, 59,
media users, 143 64–6, 68–9, 70, 72, 74, 78–9, 82n, 83, 85,
‘mediaplace’, 100 89, 90, 95–6, 97–103, 109, 110, 113–14,
mediascape, 222; 117–19, 119n, 121n, 130, 132–4, 138,
and sociality, 177 141–3, 146, 148–9, 156–7, 160–1, 167,
medium theory, 38, 41–2, 51, 56, 101–3, 171, 176, 179–81, 192, 194, 196, 201,
113–9, 122–3, 178, 181 205–6, 210, 224n
and individuality, 140–4 community, 176, 188–89, see also
Shannon, C. and Weaver, W., 56, 82n virtual community
Mehl, Dominique, 165–6n and democracy, see democracy
Mellencamp, Patricia, 107 dependence on, 3, 143, 178, 180
Meyrowitz, Joshua, xii, 1, 15, 38–42, 43n, integration, see integration, network
45, 51, 94, 99, 103, 115–17, 121n, 132, as normative medium, 14
139, 148, 154–5, 162, 164, 178, 211, 213 parasitic of broadcast medium, xi, 12,
death of John Lennon, 224n, 225n 52, 79, 83, 86–7, 90, 104–5