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Liberalization and the Ascendancy of Trade   157

                implications of all commodities, see  Ian Parker, 'Commodities as Sign
                Systems'  in  Robert  E.  Babe  (ed.)  Information  and Communication  in
                Economics (Boston: Kluwer,  1994) chap.  3.
           41   Drake and Nicolaidis, 'Ideas, Interests, and Institutionalization,' pp. 66-
                8. The opening of the Uruguay Round was delayed by two years in part
                due to the disagreement over the inclusion of services. Sandra Braman
                reports  that EC  industrial  planning concerns  also  contributed  to  this
                delay. See Sandra Braman, 'Trade and Information Policy,' p.  365.
           42   Jagdish N.  Bhagwati, 'US Trade Policy at the Crossroads,'  The  World
                Economy,  12(4) (December 1989) 440--l.
           43   US Trade and Tariff Act of 1984, Section 304(a).
           44   Under Section  301  of the Trade Act  of 1974,  the President may  'sus-
                pend,  withdraw,  or  prevent  the  application  of,  or may  refrain  from
                proclaiming, benefits of trade agreement to carry out a trade agreement'
                with the foreign entity involved, and may 'impose duties or other import
                restrictions on the products of such foreign country or instrumentality,
                and  may  impose  fees  or  restrictions  on  the  services  of such  foreign
                country or instrumentality, for such time as he deems appropriate.'
           45   Sauvant, International Transactions in Services, p.  188.
           46   See  ibid.,  p.  190.  One of the first  service industry complaints filed  for
                review under the unrevised provisions of Section 301  involved a number
                of US television  broadcasters who,  in  1978,  alleged that the Canadian
                Income  Tax  Act  unreasonably  denied  tax  deductions  to  Canadian
                advertisers running commercials directed at a  Canadian audience over
                US border stations when such deductions were available  on Canadian
                channels.  By  1984, legislation was enacted in the US that mirrored the
                Canadian law.  Another example took place in  1985  when  the MPAA
                launched a complaint  against  South  Korea  because  that  country's
                review and rating system for foreign films  was not applied to domestic
                productions. A significant aspect of the MP AA complaint involved the
                delays in releasing films caused by the process. Prior to filing the Section
                301  complaint, the MPAA had lobbied the South Korean government
                and  complained  directly  to  the  GATT,  but  to  no  effect.  Eventually,
                South  Korea  agreed  to  cancel  its  review  and  rating  system  and  the
                Section-301  proceedings  were  halted.  See  Brian  L.  Ross,  '"I  Love
                Lucy,'' But the European Community Doesn't: Apparent Protectionism
                in the European Community's Broadcast Market,' Brooklyn Journal of
                International Law, XVI (3) (1990) 556 and fn.130.
           47   The TRIPS mandate is as follows:

                 In order to  reduce  the  distortions  and  impediments to  international
                 trade,  and  taking  into  account  the need  to  promote  effective  and
                 adequate protection of intellectual property rights, and  to ensure that
                 measures and procedures to enforce intellectual property rights do not
                 themselves become barriers to legitimate trade,  the negotiations shall
                 aim  to  clarify  GATT  provisions  and  elaborate  as  appropriate  new
                 rules and disciplines.  Negotiations shall aim to develop a multilateral
                 framework  of principles,  rules  and  disciplines  dealing  with  interna-
                 tional  trade  in  counterfeit  goods,  taking  into  account  work  already
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