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soon changed its name to Expert and fused with the photo chain in 1975. By the mid-1960s, the
Swedish Expert chain had already taken the initiative to form Expert International together with
five other European chains, and soon chains from many other countries were associated. In 2003,
Expert International was the world’s largest chain for home electronics, photography and commu-
nication, with some 7,400 stores in twenty-two countries and a total turnover of almost US$20
billion (http://www.expert.se/).
6. The Technics Store (Teknikmagasinet) is a Swedish chain for ‘exciting, fun products worth their
price within the technique and hobby area’. It had thirty shops and post-order services. Its first store
opened in 1989 in Skärholmen, a south Stockholm suburb (http://www.teknikmagasinet.se/).
7. Geab/The Phone House had more than fifty stores and was Sweden’s largest independent mobile
phone chain, dating back to 1983 and owned by the British Carphone Warehouse
(http://www.geab.se/). Vodafone is the world’s largest mobile network, found in almost thirty
countries. It was established in 1991 and took the Vodafone name in 2002 (http://www.voda-
fone.se/400.jsp).
8. Bolin (2003) investigated the locations and functions of TV monitors for the project. For studies
of television in public space, see Krotz and Eastman (1999) and McCarthy (2001).
9. ‘Bananas in Pyjamas’ is an entertainment business based in Australia, originating from a television
programme some thirty years ago, but operating almost all over the world.
10. Jeancolas (2001: 35).
11. Uses of mobile phones and videos were studied by Lars Kaijser and Karin Lövgren respectively in
Becker et al. (2002). See also Drotner (2005) on phones, mobility and publicness. Martina
Ladendorf depicted centre visitors’ media consumption in general in Becker et al. (2001). For other
studies of domestic media use, see Silverstone and Hirsch (1992), Silverstone (1994), Ang (1996),
MacKay (1997), Moores (2000) and Spigel (2001).
12. Communicative rights and cultural citizenship will be further discussed in the final chapter.
13. The following analysis summarizes findings by the project’s economic historian Martin Gustavsson
(2002).
14. Consumer activism is also discussed by Klein (2000).
15. Benjamin (1982/1999: 460).
CHAPTER 7 INTERMEDIAL CROSSINGS

1. Bjurström et al. (2000: 42ff and 143ff) and Fornäs (2001b and 2002a: 302ff). Cf. Douglas and
Isherwood (1979/1996: xvi) and the dialectics of connecting ‘bridges’ and separating ‘doors’ in
Simmel (1909/1994). Amin and Thrift (2002: 30) argue that places are best thought of ‘not so
much as enduring sites but as moments of encounter’.
2. Bolter and Grusin (1999). Bolter and Gromala (2003: 6) argue that ‘every digital artefact oscillates
between being transparent and reflective’.
3. Livingstone (2003) discusses relations between research on media use and media consumption.
4. Kittler (1997), Aarseth (1997), Peters (1999), Hörisch (2001) and Hayles (2002) have presented
fascinating analyses of media history and of the material aspects of communication and culture,
developing ideas from McLuhan, Foucault, Derrida, Deleuze and others.
5. Peters (1999). See also Williams (1962/1973), McLuhan (1964/1987), Winston (1998), Hörisch
(2001) and Finnegan (2002) on historical and present forms of communication.