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Appendix 6

Stakeholder Analysis

What is a What will be their What do we need How should we
stakeholder? What is their role? How will they react? primary concerns? from them? work with them?
A stakeholder is any Identify each How will the results of What are the primary What do we need Given what we know,
organization or person stakeholder’s role or the effort be likely to concerns of this from this stakeholder? how should we work
that: roles. Will this impact the stakeholder? with this stakeholder?
stakeholder: stakeholder? Will this U Approval/
U Can influence the stakeholder benefit or U What do they need resources U How will we
change U Need to approve be adversely or expect from the U Visible support/ prepare them for
U Is affected by the resources and/or affected? change? public the change?
change decide whether the Given the likely impact U What might endorsement U How will we
change can influence whether U Access to them communicate with
U Stakeholders can proceed (thus and prior behavior, they are supportive U Access to people them?
be: how is this
acting as a sponsor stakeholder likely to of the change? on their team U How will we
U Individuals or gatekeeper)? react? U What will this U Lack of address their
U Senior leaders U Need to change as stakeholder need interference with or needs/concerns?
U Groups of a result of the effort U Vocal, visible to feel informed, blocking of the U Do we need to
employees such as (a target)? support? involved, prepared, effort learn more about
IT or division U Need to implement U Cooperative, or validated during U Information their needs,
managers changes or quiet? the change? U Task completion concerns, or likely
U Committees convince others to U On the fence? U What are the “red U Flexibility reaction?
U Customers change (an agent)? U Say ok but be flags” or hot U Change in behavior U Should they be part
U Government or U React to or judge obstructive or buttons for this of the change team
other regulatory the success of the complain behind stakeholder? directly or indirectly
agencies effort? the scenes? involved (be
U Brokers/agents U Need to be an U Express concerns a representative on
advocate of the vocally? the team, solicit
effort (a input, or provide
champion)? regular feedback)?
U Perform work that
can influence the
success of the
effort (a resource)?
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