Page 105 - Design for Six Sigma for Service (Six SIGMA Operational Methods)
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Market-Perceived Quality Profile in Chicken Business
                     Industry Comparison Quality Scores  Ratio (Ours/Competitor) Perdue (Our  Customer 1.0 means  (ratio >  Average Lowest, Business) (1 =  Ratio Weight × “better than competitor”) Competitor Highest)  10 =  × 10 11.3 = 1.13 8.1/7.2 = 1.13  7.2  8.1  × 20 24.6 = 1.23  1.23  7.3











                      Customer’s  Weight of  Attributes  100) (Total =  10  20  20  15  10  25  100









                Table 5.1  Quality  Attributes  Yellow bird  Meat-to-bone  No pinfeathers  Fresh  Availability  Brand image  Total





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