Page 146 - Effective Communication Skills Mastery Bible 4 Books in 1 Boxset by Tuhovsky, Ian

something absolutely amazing happened to me,” then the

entire content of what you say will be received by the listener

as something extraordinary. If instead of this you say, “Man,

yesterday something extremely instructive happened to me,”

then the same content would be received as more instructive

than incredible.

How can you benefit from knowing about this? Say to

someone, “I have a really cool proposition for you!” or,

“Focus, because what I tell you in a moment will really give

you food for thought.” There are a whole bunch of
opportunities! Remember, a matrix of entry is something you

always use in the beginning of a conversation or whenever the

subject of the conversation changes or is just about to change.

Thanks to this simple fix, you always have the certainty that

your message will be received the way you defined it. You
simply put it in a good frame.