Page 147 - Effective Communication Skills Mastery Bible 4 Books in 1 Boxset by Tuhovsky, Ian
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2. Tell Stories and Use Metaphors
Not only are analogies a great tool in psycho-therapies, they
also prove very useful in everyday conversations. An accurate
story or metaphor is like a skeleton key to the mind of the
other person. It will be enough if you think about what
situation from your life is similar to the event which you and
your interlocutor were just talking about.
Then you just say, “It reminds me of a similar story…” or
“It is just as if it…” and you continue. It should usually
fascinate your interlocutors and stimulate their imagination.
3. Discover Your Interlocutor’s Beliefs and Values
Find out what is important to this person and what they
think about the world around them. It can be easily observed
during the first several minutes of talking, especially on more
serious life-related topics. For example, the other person may
start to express their opinions, beliefs, life philosophy and their
view on crucial things like relationships, health, money, career,
education, religion, politics (although that’s a topic you should
really avoid in your conversations), family, sports, et cetera.
On the foundation of this crucial knowledge you can build a
rapport, showing your interlocutor that you also have a similar
view (but this is not an entirely necessary step, especially
when your view is totally different—it would most probably
appear fake). It is enough to simply direct the conversation to
topics that are important to this person. Everyone likes to talk
about the important things in their lives. If you can change
the track of the conversation so you talk about topics
important and interesting both to you and your
interlocutor, you hit the bullseye. It’s usually possible, even

