Page 152 - Effective Communication Skills Mastery Bible 4 Books in 1 Boxset by Tuhovsky, Ian

to the mountains recently and you won’t believe what

happened to me…”

Another example: imagine that while negotiating, your

interlocutor pays too much attention to the high price of your

product. You could say: “The price is totally adequate to the
premium quality of the product. We are the best in terms of

quality, so please pay attention to the exotic materials this

product is made of…” At the beginning, such actions can seem

difficult to you, but as soon as you get the general idea, it

becomes simple. With a little practice, you can change the
subjects of conversation as often as you like.

10. Finish the Conversation at the Perfect Moment

It is no art to totally drain a topic and finish the conversation

when there is nothing more to say, as it makes you end up in

an undesired emotional state. End when there is still some
hunger, curiosity or any other good emotion. This feeling

should remain in your interlocutor’s memory for some time

after you finish your conversation and thus they will still be

thinking about the nice talk you had. Moreover, it will

probably make them come back for more in order to satisfy
this hunger.

11. Build a Good Rapport

Lastly and most importantly, by matching both non-verbal

(body language, voice tone/modulation and breathing) and

verbal (experiences, beliefs, and values) aspects of
communication you can build a unique atmosphere of trust

during every conversation. After making a good match you

can start to lead—causing that the other person to follow the

direction in which you point.