Page 17 - Effective Communication Skills Mastery Bible 4 Books in 1 Boxset by Tuhovsky, Ian

or not, everything you read in this book applies to your

everyday life. The power to change it for the better lies in your

hands.

So, if you decide to take up the challenge and invest your

time and energy in developing your communication skills,
then you have just taken your first step to an entirely new

quality of life. Stay persistent and you will be amazed at how

fast and easily you can achieve things which just a while ago

seemed far out of reach. Before we begin, let me expand a

little bit on verbal communication (understood as what we say
+ when, why and how we say it) vs. body language and non-

verbal communication.

Verbal vs. Non-Verbal Communication – A Little

Debunking

Most participants of interpersonal communication skills,
negotiations or influence trainings have probably heard at

some point that the way of speaking is responsible for 38% of

overall communication, spoken content (what we talk about) is

7% and body language is 55%. Maybe you have also seen it on

TV or read about it on the internet. In 1967, Albert Mehrabian
published the results of two surveys. Based on these results, he

came up with the proportions between elements of

communication as described above.

What most people don’t know is that the results of the

survey made by Mehrabian and his team were generalized
1
and simplified. For their experiment, they chose a group of
people for the purpose of making two comparisons of various

aspects of communication: the influence of tone of voice on

the verbal message and the relationship between facial