Page 319 - Effective Communication Soft Skills Strategies For Success by Nitin Bhatnagar, Mamta Bhatnagar

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Conflict Management and Negotiation Skills | 307

and others’ purpose, and consider win-win to reconcile areas of disagreements
jointly resolve any remaining differences.

performing Win-win Maintenance is Simple

You nee only to
• maintain commitment by:
a. providing meaningful feedback, based on performance.
b. holding up your end of the agreement
• maintain the relationship by:
a. keeping in contact
b. reaffirming trust

SUMMAR Y

• Conflict is an unavoidable and arises in many spheres including in
educational institutions. Learning to resolve conflict yields a positive
outcome to both the parties in a conflict situation.
• The conflict may be a power struggle, a need to prove you are right,
a superior attitude, a desire to hurt or some other motive.

• Conflict is defined as a form of relating or interacting where we find
ourselves (either as individuals or groups) under some sort of perceived
threat to our personal or collective goals. These goals are usually to do
with our interpersonal wants. These perceived threats might be either
real or imagined.
• There are five identified conflict resolution styles and ‘win-win’ method
of negotiating is considered to be an advantages conflict resolution
method.

• Attitudinal change, having clear communication, being empathetic,
brainstorming, negotiating, and working out the agreeable and best
compromise are the basic strategies one can use to resolve the conflict.

R EFERENCES

Codiffe, Peter, 1995, Conflict Management: A practical guide, Malaysia: Buisness
Information Press.
Fisher, R. and S. Brown, 1989, Getting together, London: Business books.
Gordon, Thomas, 1979, Conflict and conflict management in Handbook of industrial
and Organizational Psychology, Chicago.

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