Page 8 - Effective Communication Soft Skills Strategies For Success by Nitin Bhatnagar, Mamta Bhatnagar

Project Name: Manual for Soft Skills
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Introduction ACE Pro India Pvt. Ltd.

The revolution in information technology and the rapid globalization have
brought communication to the frontline of academia and industry. With
the whole world becoming a global market and business getting varied and
result-oriented, professionals, scientists, teachers, and students are facing
newer challenges in communication every day. We have to communicate with
the entire world—with the people of different nationalities, various back-
grounds, and diverse experiences. The greatest need of the hour is to learn to
work together as a team. To exist in this mode of working, organizations and
institutions require a high level of proficiency in oral and written English, as
well as skills in interpersonal communication. Moreover, we must have traits
of leadership and take up challenges and responsibilities to renovate failure
into success. In the phraseology of communication skill theory, these skills
are called ‘soft skills’. These are contrasted with ‘hard skills’ which are the
technical competencies of an individual, that is, the skills gained through
educational learning and hands-on training. Hard skills are quantitative,
while soft skills are subjective in nature.
The present book has been designed comprehensively, keeping in mind
the syllabi of P.G. programmes like Mass Communication, M.B.A., M.Ed.,
and all such courses that groom the learners for interpersonal communica-
tion, and have taken the responsibility to prepare them for the professional
world. The book is an endeavour to study and understand the attributes of
good communication vis-á-vis soft skills as well as hard skills; how to incul-
cate them and use them practically in contemporary life. One of the signifi-
cant aims of the book is to strengthen ‘teachers as effective communicators’.
In addition, it will be valuable for all types of communicators, as well as
researchers in similar areas since the chapters are also devoted to the theories
of communication, its evolution, and models. The book, in fact, discusses all
the four tenets of language learning, i.e., listening, speaking, reading, and
writing. The chapter-wise briefs of the book are as follows:

Chapter 1: The first chapter is an attempt to draw guidelines in order to
understand and acquire soft skills and hard skills, to learn the ways to have
a proper co-ordination between these two significant skills, and to inculcate
a feeling of self-confidence in order to become successful leaders, teachers,
and communicators.

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