Page 307 - Enhancing CAD Drawings with Photoshop

4386.book Page 291 Monday, November 15, 2004 3:27 PM

Chapter 9

Showing Work to Your Clients

Showing work to your clients can be a stressful yet often rewarding experience. Soliciting client feed-
back through a visual design presentation could result in project approval or call for further refinement.
Depending on where you are in the continuing design process, you might choose to display work in
a variety of formats at different times, based on the strengths of each medium.
Printed media is an excellent way to get your point across, in large-format boardroom presenta-
tions and in smaller marketing packets or brochures. But in some circumstances glossy prints may
seem too finalized (or too expensive) to a client.
If you want to show a quick progress snapshot, e-mailing an image to your client might be the way
to go. But filling mailboxes with large files can be bad manners; there are specific tricks to preparing
images for effective e-mail. You can also consider building a project website or an online gallery, easily
accessible by anyone to whom you send a link. Although creating an entire site is beyond the scope
of this book, in this chapter you’ll learn how to create optimized graphic web pages and even rollover
effects with ImageReady for improved online marketing of your designs. And I’ll discuss slide shows:
whether in Photoshop itself or as Acrobat PDF presentations, they’re another time-tested way to
present images.
This chapter concludes with an important section on intellectual property. You’ll find tips on add-
ing metadata and watermarks, password protecting, and encrypting secure access levels to your con-
fidential data.
◆ Producing Prints
◆ E-Mailing Images
◆ Generating Web Photo Galleries
◆ Creating Optimized Web Pages with ImageReady
◆ Presenting Slide Shows
◆ Protecting Your Intellectual Property

Producing Prints
So you have completed your masterpiece and want to print it? It can be satisfying to see your hard
work emerge from the printer. Not to spoil your moment, but hold the press! The rapid adoption of
personal computers by the masses had some thinkers speculating that the digital age would be “the
end of paper.” Instead, stark reality has shown an exponential rise in paper consumption. The reason
is highly correlated with the habit of impulsively printing without due consideration.