Page 398 - Global Project Management Handbook
P. 398

The customer-oriented early warning indicators are increasing in significance.  In many organizations, quality awareness  is already linked to customer requirements.  The finance-oriented indicators are generally taken over from accounting. These indicators are “hard indicators” and evaluate the pr


















              Marketing  Sales  Marketing  Marketing  Sales  Controlling  Controlling  Project management   office  Controlling  Controlling





              Evaluation of customer   satisfaction survey Customer releationship   management  Market analysis  Evaluation of customer   satisfaction survey Customer releationship   management  Electronic data warehouse  Electronic data warehouse  Electronic data warehouse  Electronic data warehouse Electronic dat






           Customer Perspective  Finance Perspective



              Customer satisfaction   survey Rate of repeat contracts   Turnover/turnover   by market Customer satisfaction   survey Number of new customers  Sum of all project costs  Earnings before interest   and tax (EBIT)  Planned budget/actual   budget  Risk/turnover  Net turnover











              Customer satisfaction  Customer loyalty  Market share in   project business  Image as project-   oriented organization  Customer acquisition  Project portfolio   costs  Project portfolio   results  Project portfolio   budget  Project portfolio risk  Project portfolio   turnover increase









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