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292 Index
Motivation (Cont’d.) P
as source of influence, 77–78 Pain, changing to pleasure from,
with stories, 61–63 86–88
structural, 77, 78, 80, 193–217 Palmer, Arnold, 111
Motivational interviewing, Pavlov, Ivan, 87, 88
105–106 Peck, M. Scott, 86–87
Murthy, Rekha, 230 Peele, Stanton, 98–99
Peer pressure (see Social motivation)
N Perelman, Grigori, 93–94
National Restaurant Association, Perfect practice, 118–119
220, 221 Personal ability, 77–80, 111–136
National Weight Control Registry, as basis of will, 115–118
42 deliberate practice for, 121–129
Negative reinforcement studies, and emotional skills, 129–135
138–143 growth mindset for, 114
Network quotient (NQ), 187 role of practice in, 118–121
Networks of relationships, 174–175 Personal experiences:
New York City, crime reduction in, as cognitive map changers, 51
224 social support for, 152–153
North Carolina, crime reduction in, Personal motivation, 77–79, 83–
211–213, 260–261 109
NQ (network quotient), 187 creating new experiences for,
89–92
O creating new motives for, 93–
Observation, behavior shaped by, 100
18–20 from honoring choice, 104–107
Oil fields workers, 214 from making pain pleasurable,
100,000 lives campaign, 68–70, 86–88
102–103, 149, 254–255 spotlighting human conse-
Opinion leader(s), 145–152 quences for, 100–104
engaging, 151–152 Physical environment (see Structural
in entertainment, 150 ability)
innovators vs. early adopters, Pleasure, changing pain to, 86–88
148–149 Poincare Conjecture, 94
qualities of, 154 Poindexter, David, 54, 57
Ouchi, Bill, 239 Positive deviance, 35–37, 41–43,
Outcomes: 257
behaviors vs., 26–28, 126 Practice:
connecting behavior to, 101 deliberate, 118–119, 122–129,
processes vs., 126 263
vicarious experience of, 53 perfect, 118–119
Overjustification hypothesis, 195 and personal ability, 118–121

