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82  Angela Zito

                (1997), Religions of Japan in Practice (1999), and finally Religions of Korea in
                Practice (2002).
               7  Of  the  forty-eight  essays  spanning  several  disciplines,  at  least  twenty-four
                explicitly reference obvious religion material in their titles (terms such as God,
                soul,  sacrifice,  Upanishad,  religious,  Christ,  Hungry  Ghost,  Heaven,  Bible,
                divine, consecrated etc.). In their substance, however, virtually all of them discuss
                matters from the archive designated as “religious.” The field of embodiment
                studies is vast: for overviews pertaining to religious studies, see Coakley 1997
                and LaFleur 1998.
               8  He relies heavily on Swidler 2001.
               9  A very powerful and concise essay that tries to accomplish this for the concept
                “culture” is Masuzawa 1998.
               10  She notes the debt to Bourdieu’s notion of “the field of cultural production”
                (2002: 3; 1999: 296) and calls this “the social life of media” (1999: 295). “One
                might think of these linked processes of the cultural production of media, its
                circulation as social technology and the relationship of mediated worlds to self-
                fabrication as existing on a continuum” (1999: 299). This continuum ranges
                from self-conscious activism, to reflexive but less strategic engagements of self-
                fashioning to institutionalized mass media. Ginsburg and I cofounded the Center
                for Religion and Media at New York University in 2003, and her influence is
                obvious in our shared work http://www.nyu.edu/fas/center/religionandmedia/
               11  In  2000,  Meyer  opened  a  collaborative  project  on  “Modern  Mass  Media,
                Religion and the Imagination of Communities.” Visit http://www2.fmg.uva.nl/
                media-religion/
               12  For an excellent discussion of this problem through its philosophical genealogy,
                see De Vries 2001: 4–32.
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