Page 100 - Perfect Phrases for Motivating and Rewarding

■ Employees should know that foul language or deceptive
practices (such as false identities) meant to protect the
company will only serve to damage it and that these actions
will result in serious consequences.
■ Everyone needs to know that faked comments or reviews are
unacceptable.
■ Confidentiality agreements used to need less attention than
they do now. People were less likely to break them over dinner
with friends than they are now to pop them out online with
hardly a second thought or, worse, posting under an assumed
name. Anonymity online leads to surprising behaviors; don’t be
surprised!
■ Clear guidelines for social media representation are essential.
Employees should have these rules in writing and know
how important they are, why they’re in place, and what the
consequences will be if certain rules are broken.
■ You may or may not have policies that address the use of all
online access to social networking sites, and you may or may
not address (with legal counsel) what employees post when
not directly associating themselves with your name, but it’s
imperative to address how they conduct themselves when
associated with your name or referring to you in any way—
even under other names.
■ Without meaning to, employees may hurt others within the
company, clients, or the company itself. Sometimes they may
even think they’re doing something positive. Clear guidelines
can prevent these problems.
■ Make sure employees know to give out only information that
is public. Ask them to check in with you if they are uncertain
about the information they want to share.

Motivational Phrases

■ “If you write anything about the company, you must fully
disclose your identity and employment with us.”

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