Page 95 - Perfect Phrases for Motivating and Rewarding

service, or industry—especially feedback that speaks directly
to your company.
■ Set up a group for employees to join. Set up consistent names
for employee profiles and accounts. For instance, if your
official company handle is Bookbiz, ask employees to use a
combination of their names and the company’s name as they
would with e-mail addresses; for instance, TBurton_Bookbiz.

Motivational Phrases
■ “What social networking sites have you tried? What seemed
most effective?”
■ “We’re creating a social networking presence to help you
connect and stay in touch with your customers. If you have
any questions about the process or capabilities, please don’t
hesitate to ask. We also provide an extensive FAQ page and a
link to the site’s tutorial.”
■ “Want to have fun, boost sales, and be part of our growing
success? Take part in our online networking program.”
■ “Do you have a profile yet? Our social networking site links to
your page, so your page can be basic or fun and creative. Let
your personality shine through.”
■ “Kick it over the goalpost! Our goal for posting is ten per week.
If you post more than ten this week, we’ll treat you with a
Starbucks gift certificate.”
■ “We hope you’ll choose to help us spread the word about
our (special sale, good news, award . . .).
Following is our announcement, which you can repost as is or
rewrite to suit your style.”
■ “Update: Our stock is at an all-time high! Let’s all spread the
good news and thank our customers!”
■ “Update: Our company president will be interviewed at
10 A.M. EST on WXZY. Let’s spread the news and encourage
people to tune in.”

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