Page 90 - Perfect Phrases for Motivating and Rewarding
P. 90
Chapter 7
Social Networking for
Business Success
“Information technology and business are becoming
inextricably interwoven. I don’t think anybody can talk
meaningfully about one without talking about the other.”
—Bill Gates
rom traditional media outlets to government and Fortune 100
companies, everyone is posting updates, tweeting, linking
Fup, linking in, and continually finding new ways to connect—
collecting followers, fans, friends, and so on. Social media provide
an immediate way to update, announce, advise, advertise, or collect
feedback and insights.
Progressive companies embrace social networking. You might
choose to be the sole representative online to maintain the most con-
trol possible. But only by giving up control do you discover the talents
and creative capacity of others. Encouraging employees to represent
your company on social networking sites can not only increase expo-
sure and customer interactions, but it can also be good for employee
morale. Social networking is an easy, fun way for employees to feel
more connected to the company’s image, growth, and success.
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