Page 92 - Perfect Phrases for Motivating and Rewarding

customers who are excited about discussing your product will
actually help each other and reduce your call volume.
■ Consider how your company can best use social networking.
Progressive companies are using these networking capabilities
for marketing, networking and lead sharing, enhanced client
relations, and even discovering new ways of doing business.
■ Consider the cost of not using social media when your
competitors are.
■ Beyond increased exposure, potential benefits include
improved customer service and increased customer loyalty.
Staying connected with customers online allows new levels of
listening, sharing, and building trust.
■ Networking sites can be wonderful ways to keep your team
connected and enhance project-sharing capabilities.

Motivational Phrases
■ “Social networking is no longer the wave of the future. It’s the
present. Let’s work together to discover which sites will be
most beneficial for us.”
■ “What businesses have impressed you online, and which ones
have given you a bad impression? Let’s get together Monday
at 8:30 A.M. and share our experiences so we can create a
rewarding social networking plan for our business.”
■ “We can hire an outside company to take care of our social
networking, but we would prefer to have the voice of our
organization come from within.”
■ “We plan to expand our online presence. We welcome
involvement from anyone interested in being part of our
blogs, forums, chats, and short videos.”
■ “As we create our interactive online platform for customers,
we want everyone here to understand what we offer and to
feel free to contribute expertise, creativity, or a personal touch.
Join us for an overview meeting (details to follow) and for
weekly updates and Q&A forums.”

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