Page 91 - Perfect Phrases for Motivating and Rewarding

A Social Networking Perspective

The Motivational Mindset
■ Companies have gone from banning social networking sites
in the office to encouraging a certain amount of business-
focused interaction.
■ Social networking is a way to connect, and that is best done
with a human touch and a genuine voice. Who is representing
you? Some people hire outside help to create and maintain
social networking sites; others use in-house talent.
■ How much time does it take? That depends on a unique
combination of your needs, company size, the number of
venues you use, the individual you choose, and the level of
interaction and availability you want to offer.
■ While bringing social networking into the office presents
certain challenges, they are often manageable and
outweighed by the rewards. Just go online and look at the
overwhelming popularity of these sites.
■ Take some time to delve in and see what’s working and what
isn’t. Some companies are finding more networking success
than others, and many successful ones are eager to share their
stories online.
■ While some companies hire people to represent them and
many CEOs engage in hands-on participation, see what your
employees are doing with social media now—and what they
might be able to do for you.
■ Whether your social networking is employee driven or has
different levels of employee involvement, find the system that
works best for you and always be open to modifying it.
■ The big social networking sites may be great for big exposure,
but depending on your business, some targeted sites might be
just as useful or more so for your purposes.
■ Customers may benefit by finding answers to their questions
online. If you have a busy call center, you may find that

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