Page 193 - Performance Leadership

182 • Part III Principles from the Values and Social Dimensions

then is a necessity and considered even crucial for survival. Only com-
panies who add value to all their stakeholders, instead of extracting
value from their stakeholder environment, have a sustainable business
model. But even if you don’t buy into this school of thought, there is
merit to GRI’s sustainability reporting framework. As measurement
drives behavior, adopting even a few metrics will create an awareness
of the social dimension of performance management. Let’s consider
two organizations that have an outstanding reputation for corporate
social responsibility, Metso Corporation and Rabobank.

Case Study 1: Metso Corporation

Metso is a global five-billion-euro engineering and technology corpo-
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ration. It has some 26,500 employees in 80 plants and 275 sales and
maintenance units in more than 50 countries. Metso is a constituent
of several sustainability indexes, including the Dow Jones Sustainabil-
ity Index and the FTSE4Good Index. Metso has three business areas:
Metso Paper, manufacturing equipment and machinery for paper and
pulp production, power generation, as well as production lines for the
panelboard industry; Metso Minerals, producing rock and minerals sep-
aration equipment, processing systems, crushers, screens, and convey-
ors; and Metso Automation, supplying flow control and automation
systems for the process industry.
Metso’s customer industries are significant users of natural resources,
so Metso has major indirect impacts on the environment through the
solutions it supplies. Metso sees optimizing its products and services
for minimal environmental impact as a strong competitive differentia-
tor, especially in developed markets. Here is how the company
describes its environmental targets:

• We develop technology and solutions that support recycling and
improve the environmental performance and operational eco-
efficiency of our customers’ production processes.
• We reduce the environmental impact of our own operations.
• We develop environmental cooperation with our key stakeholders.
• We promote the environmental awareness of our personnel and our
partners.