Page 199 - Reading Between the Sign Intercultural Communication for Sign Language Interpreters

184 Reading Between the Signs

but we also need to analyze the situation so as to determine
whether cultural adjustments are necessary. Suppose we decide
that without a cultural adjustment, erroneous judgments will arise
in the minds of our consumers. What then are our options? The
next chapter will discuss specific techniques we can employ to
prevent cultural differences from obscuring the true meaning of
our consumers’ messages.

07 MINDESS PMKR 184 10/18/04, 12:02 PM