Page 16 - Oscar Adler - Sell Yourself in Any Interview_ Use Proven Sales Techniques to Land Your Dream Job (2008)

INTRODUCTION

translate those strengths and experiences into the perfect
résumé. Next comes extensive research on industries, com-
panies, positions, and individuals. You make contacts, answer
ads, work with headhunters, and follow up on leads. You
invest in wardrobes, haircuts, and briefcases. And after all this
time and effort, it all comes down to the interview. That’s a
big investment of time, money, and energy. This book will
help to maximize that investment and turn the interview
into a job offer.
You can spend hundreds of hours preparing for a half-
hour interview. Although the interview itself actually occurs
fairly late in the job-hunting process, if you fail during the
interview, all the hard work you have done goes to waste. You
will learn to make the most of those 30 minutes, providing
answers that meet the needs and wants of the interviewer.
I’m not promising that you will get a job offer from every
interview you have. But don’t be afraid to fail: After all,
baseball players with a .300 batting average are still failing 7
out of 10 times at bat—and they’re considered stars who
make millions of dollars. The reason they succeed is because
they don’t quit; instead, they continue to practice their skills
over and over again. And if you practice the skills presented
here, you too will learn from your mistakes and turn failure
into success.
My objective is to make your interviewing experience suc-
cessful, employing a set of specific skills that will enable you
to use your own words to their maximum effect. As men-
tioned earlier, the information here has evolved from years of
conducting training seminars. Each session of my workshop
is devoted to a specific skill, and I encourage attendees to go
home and practice each one. Therefore, this book is not meant
to be read cover to cover in one sitting. Instead, each chapter
addresses what I cover in each of my training sessions, and I

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