Page 14 - Oscar Adler - Sell Yourself in Any Interview_ Use Proven Sales Techniques to Land Your Dream Job (2008)

INTRODUCTION

ceed in an interview. In fact, using your own words and style
will make you feel more comfortable, capable, and confi-
dent—and these are the qualities that shine through during
an interview. In this book you will learn skills, not style.
Experienced interviewers have told me that they can spot
a “canned” answer right away and that it always makes a
negative impression. The interviewer wants to get to know
you—what you think and what you have to offer—and will
not appreciate it when you simply spout off the answers
you read in some book. I’ll prove to you that the only answers
that will guarantee your success are the ones that are mean-
ingful to the interviewer.
My skills-based approach will teach you the strategies
employed every day by successful salespeople, including

❏ The power of features and benefits—and how you need
to emphasize the benefits of hiring you during every
interview
❏ How to recognize and address each interviewer’s indi-
vidual needs

❏ How to translate your own features into benefits that are
meaningful to each person interviewing you
❏ Important strategies for becoming a good listener—and
why listening is vital to a successful job search

❏ How to ask questions skillfully and answer questions
with outstanding benefits that (again) show why you are
the candidate the interviewer should hire
❏ How to get and maximize references and referrals

❏ How to prepare for different interview situations—from
interviews with headhunters, human resources, hiring
managers, and prospective coworkers to a variety of inter-

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