Page 12 - Oscar Adler - Sell Yourself in Any Interview_ Use Proven Sales Techniques to Land Your Dream Job (2008)

INTRODUCTION

jobs to top positions at major corporations. No matter what
job level you are seeking, I can help you to answer the ques-
tion: “What will you do for me?”
In these pages I won’t simply tell you to feel relaxed and
be confident—I will show you how. I won’t simply tell you to
sell yourself—I will teach you proven techniques for selling
your most important product—you.
Still don’t think my techniques can work for you? Think
again. As part of my consulting practice, I provide pro bono
workshops for soon-to-be-released convicts who must, as a
condition of parole, become active job hunters. If I can teach
ex-cons how to sell themselves in a job interview, I know I
can help you be successful, too.
The second reason this book is different is because every
other book available puts the focus in the wrong place. Not
one single job-hunting guide explains how to identify the
needs and desires of individual companies and interviewers.
More important, no one tells you how to present your skills
and experiences to address those needs and desires. Even
more important than that, no one tells you how to answer
the interviewer’s underlying (but often unspoken) question:
“What will you do for me?”
Have you ever thought about what an interviewer might
be thinking during a job interview? Probably not. You are most
likely thinking about what you should say and do. This is
the most common mistake people make on job interviews—
they concentrate on themselves instead of on the interviewer.
I can hear you ask: “But isn’t it all about me?” No! It’s all
about what the interviewer wants and needs. So what is the
interviewer thinking, you ask? Even though he or she may
never speak it aloud, the interviewer is most likely thinking
about the six most important words in any job interview—
“What will you do for me?”

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