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Economic and Social Inter ests in the Workplace
                          making cost estimates. Its general accounting system and cost-  535
                          accounting system should be reviewed periodically to ensure that
                          basic cost data are collected and classified according to an established
                          accounting plan.



                     11.3 Communication
                          In a business organization, gathering and using information about the
                          operation of the business may be a fairly simple matter. A purchasing
                          agent, production manager, or sales manager who has only a few employ-
                          ees can observe day-to-day activities and exercise direct supervision
                          and control. When a business becomes larger, however—when more
                          employees and several levels of supervision are necessary—the pro-
                          cesses of obtaining information and directing the business become
                          more complex.
                             The larger business requires a communication system for collect-
                          ing information about operations and distributing it to managers in
                          the company. Such a system includes four processes:

                              •  Accumulating
                              •  Analyzing
                              •  Reporting
                              •  Communicating

                             Thus far, discussion has emphasized techniques for accumulat-
                          ing, analyzing, and reporting cost-accounting data. Attention must
                          be given to methods of communicating the information to those in
                          the firm who need it in order to accomplish their tasks.
                             Communication involves both a sender and a receiver of infor-
                          mation. A manager sets up an accounting system as a sender. The
                          manager assures that a system produces certain reports and analyses
                          of the basic counting data.
                             If the information is to be useful, the needs of those who will
                          receive it must be known and considered. Thus, communication
                          depends on a two-way exchange between the senders and the
                          receivers. Figure 11.2 illustrates a communication network in a busi-
                          ness organization; the arrows show the two-way flows of information
                          between senders and receivers.
                             Communication also requires that the information sent and
                          received be useful. To be useful, information must meet the following
                          standards:
                              •  It must be suited to the needs of the receivers in form and
                                 content.
                              •  It must be free from clerical errors, incorrect classification,
                                 and unrealistic estimates.
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