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                           Cha p te r
                                    Ele v e n

                          11.2.4 Incremental Analysis
                          Incremental costs and revenues are those that change with increases or
                          decreases in the production level. Fixed costs as well as variable costs
                          may change under certain conditions. Incremental analysis is an
                          examination of the changes in the costs and revenues related to some
                          proposed course of action, some decision that will alter the produc-
                          tion level or change production activity. Two kinds of incremental
                          analyses are explained here.

                          11.2.5  The Large New Production Order
                          Sometimes it happens that a manufacturer has an opportunity to land
                          a new customer and a very large order for goods. Usually, such a
                          large order cannot be landed without adding new production employ-
                          ees and supervisors and increasing overhead costs. The new order
                          thus creates a decision-making problem in which basic information
                          differs somewhat from the current cost data. A study of the incre-
                          mental costs and revenues—those that arise from the new contract—
                          provides information on which the manufacturer can base the decisions
                          to accept or reject the new order.
                             Suppose that a manufacturer currently produces 10,000 product
                          units a year. Fixed costs are $20,000 and variable costs, $5 per unit—
                          $2 for materials, $1 for labor, $1 for variable production overhead,
                          and $1 for variable selling expenses. The unit selling price is $10.
                          A new customer wishes to buy 10,000 units a year at $9 per unit. A new
                          night shift would be required to double the plant’s production as
                          required by the new customer’s order.
                             Costs at the original level of production (10,000 units) are not nec-
                          essarily accurate for the new level (20,000 units). Assume that the
                          costs of producing the 10,000 additional units required by the new
                          order are estimated as follows:


                                Variable costs per unit
                                Materials                              $2.00
                                Labor (including night shift premium)  2.00
                                Variable production overhead           1.25
                                Variable selling costs                 0
                                Total variable costs                   $5.25
                                Incremental fixed costs
                                Additional supervisors                 $10,000
                                Power, light, heat                     5,000
                                Office expenses                        3,000
                                Total incremental fixed costs          $18,000
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