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Chapter 6  a n a ly z e   S tag e        127


                             There are some predictable problems that can occur with hypothesis testing
                           that should be considered, as outlined in the “Hypothesis Test” section of Part
                           3. Notably, samples must be random and representative of the population
                           under investigation. In surveys, low response rates typically would provide
                           extreme value estimates (i.e., the subpopulation of people who have strong
                           opinions one way or the other) that are not representative of the total popula-
                           tion. Samples must be from a stable population. If the population is changing
                           over time, then estimates will be biased, with associated increases in alpha and
                           beta risk. Statistical process control (SPC) charts provide an indication of sta-
                           tistical stability. Many of the hypothesis tests, as well as their associated alpha
                           and beta risk, depend on the normality of the population. If the population is
                           significantly nonnormal, then the tests are not meaningful.  Goodness- of- fit tests
                           are used to verify this assumption. Nonparametric tests can be used if the popu-
                           lations are significantly nonnormal.
                             Some tests additionally require equal variance, which can be tested using
                             equality- of- variance tests. If the populations do not have equal variances, then
                           the data can be transformed (see “Transformation” in Part 3).
                             It’s important to note that a failure to reject a null hypothesis is not an
                           acceptance of the null hypothesis. Rather, it means that there is not yet ample
                           proof that the hypothesis should be rejected. Each of the tests uses a stated
                           alpha value, where alpha is the probability of observing samples this extreme if
                           the null hypothesis is true. In most situations, an alpha value of 0.05 is used,
                           providing a small chance (5 in 100) that samples this extreme (or worse) would
                           occur if the null hypothesis is true. Since we reject the null hypothesis, then we
                           also could state that there are 5 chances in 100 of incorrectly rejecting a true
                           null hypothesis. Furthermore, if n investigators are independently researching

                           the issue, the probability that at least one researcher (incorrectly) rejects the
                                                    n
                           null hypothesis is 1 – (1 – α) . For example, the chance that 1 of 10 researchers
                           (i.e., n = 10), each with an alpha risk of 0.05, will (incorrectly) reject the true
                           null hypothesis is 40 percent! Consider this the next time the headlines in your
                           newspaper report the “surprising results of a new study.” Would the unsurpris-
                           ing results of the other nine researchers warrant a headline? The alpha risk
                           demonstrates the need for independent replication of analysis results.
                             The beta risk is the probability of not rejecting a false null hypothesis. Usu-
                           ally, the power of the test (the probability of correctly rejecting the false null
                           hypothesis) is more interesting. It provides a quantitative reminder that even
                           though the test is not rejected, the null hypothesis still may be false.
                             What influences the ability to correctly reject the false null hypothesis? Larger
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