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About the

Editors

Hong Cheng (PhD, Pennsylvania State University) is an associate professor of ad-
vertising in the E. W. Scripps School of Journalism at Ohio University. His research
interests center on social marketing, international and cross-cultural advertising,
and global branding. His work has appeared as dozens of journal articles, book
chapters, and conference papers. He co-authored (with Guofang Wan) The Media-
Savvy Student (Chicago: Zephyr Press, 2004) and co-edited (with Kara Chan)
Advertising and Chinese Society: Impacts and Issues (Copenhagen Business School
Press, 2009). He was head of the Advertising Division (2008–2009) and the
International Communication Division (2002–2003) of the Association for
Education in Journalism and Mass Communication (AEJMC) and was secretary
(2005) of the American Academy of Advertising (AAA). He is an associate editor of
the Asian Journal of Communication, a member of the Editorial Advisory Board of
Journalism and Mass Communication Quarterly, and a member of the National
Academic Committee of the American Advertising Federation (AAF).