Page 18 - Social Marketing for Public Health Global Trends and Success Stories

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About the

Contributors

Paola Artoni is a physician specializing in hygiene and preventive medicine. Since
2005, she has been working in the Communication and Social Marketing
Department of the Local Health Unit of Modena (Italy). She is part of the scientific
secretarial staff of the Health Marketing national competition and co-author of ar-
ticles related to health promotion and social marketing in Italian magazines.
Jaidev Balakrishnan has more than 15 years of experience working with reputed
advertising agencies such as Chaitra Leo Burnett and Percept Advertising. A post-
graduate student in marketing at Lucknow University, he is currently working as a
senior communication manager with Population Services International, managing
social marketing projects. He has been instrumental in the design of three multi-
media communication campaigns in the field of maternal and child health in the
states of Uttar Pradesh, Uttaranchal, and Rajasthan.