Page 21 - Social Marketing for Public Health Global Trends and Success Stories

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xx About the Contributors

Morikazu Hirose is an associate professor of marketing and advertising in the
Faculty of Business Administration, Tokyo Fuji University, Japan. His research in-
terests center on corporate communications, advertising media, and sales promo-
tion. He has published in the International Journal of Advertising, Tourism
Management, and the proceedings of the American Academy of Advertising, the
Global Marketing Conference, the European Marketing Academy, and the
International Conference on Research in Advertising.

Steven W. Honeyman is the director of global capacity building at Population
Services International and is based in Bangkok, Thailand. He leads a team that
strengthens PSI-affiliated social marketing organizations in more than 60 countries
and assists in the professional development of PSI’s 8,000 employees worldwide.
Prior to his current position, he led 47 international social marketing and social
franchising projects and launched 28 products and services in Burma/Myanmar, the
Central African Republic, and Nepal over the past 15 years. He has been the execu-
tive producer of several award-winning social marketing media projects and won
the Population Institute’s Global Media Award for “Best Television Documentary”
in 2004. He has been on expert panels and given papers or presentations at some
two dozen international public health and social marketing conferences. He has
contributed to Philip Kotler and Nancy Lee’s Social Marketing: Influencing Behaviors
for Good (Sage, 2008) and Marketing in the Public Sector: A Roadmap for Improved
Performance (Wharton School Publishing, 2006).

Kavita Karan teaches in the School of Journalism, College of Mass Communication
and Media Arts at Southern Illinois University Carbondale. She received her
PhD from the London School of Economics and Political Science. She has ex-
tensively investigated issues related to the representation of women and men in
advertising, health communication, Internet and rural communities in Asia,
Indian cinema, and political communication. She teaches courses in research
methods, marketing, and advertising. She has presented papers at various inter-
national conferences and contributed several papers for journals and chapters
for books. Her edited and co-edited books include Cyber Communities in Rural
Asia: A Study of Seven Asian Countries and Commercializing Women: Images of
Asian Women in the Media.

Cathie Kryzanowski is the manager of Saskatchewan in Motion. For the past 30
years, she has promoted physical activity and active living in her various positions
with local, provincial, and national organizations, such as the YMCA, Boys and
Girls Clubs, City of Regina, Tourism Regina, and ParticipACTION. She was elected
to the Active Living Canada Board of Stewards in 1995 and became the founding
chair of the national Coalition for Active Living in 1999. As a frequent public