Page 25 - Social Marketing for Public Health Global Trends and Success Stories

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xxiv About the Contributors

Marcello Tedeschi is a professor of marketing. He teaches graduate and postgrad-
uate courses (at both the master’s and PhD levels) in marketing, consumer behav-
ior, and psychology of decisions. He developed his research activities with
particular focuses on consumer attitude, heuristics, and biases in decision-making
processes. He is a member of the ACR (Association for Consumer Research) and
IAREP (International Association for Research in Economic Psychology). Since
2006, he has been the director of the Marketing Research and Lab in the
Department of Cognitive, Quantitative, and Social Sciences at the University of
Modena and Reggio Emilia (Italy).

Randi Thompson is a marketing communication specialist with 30 years of expe-
rience in developing outcome-based marketing and communications projects de-
signed to effect social change, including 15 years in Russia, Eurasia, the Caribbean,
and South America. Currently, she is chief executive officer/executive director of
Kidsave International, a social change organization she co-founded in 1997, which
is dedicated to transforming child welfare systems worldwide so that every child
has the opportunity to grow up in a family. She also spent 15 years with the public
relations and social marketing firm, Porter Novelli, as its executive vice president.
She holds an MA in communications from the University of Maryland. From 1994
to 1998, she headed marketing/communications for the USAID-funded SOMARC,
Central Asian Project in Kazakhstan and Uzbekistan. She also served as a commu-
nications and marketing consultant under USAID’s pre-SOMARC project, the IC-
SMP (International Contraceptive Social Marketing Project) from 1979 to 1981 in
Haiti; in SOMARC II in the Philippines; and in SOMARC III in Senegal, Morocco,
Niger, and Ghana.

Aiden Truss joined the National Social Marketing Centre (in London) in 2006. He
has a background in information technology, with nearly 10 years of experience in
systems administration and project management as well as Web design and imple-
mentation. He has worked in both the public and private sectors. Prior to joining
the Centre, he managed the information technology systems for the National
Consumer Council. Within the team, he is responsible for marketing and new me-
dia. This includes managing the Centre’s Web site, producing regular bulletins for
its e-network, production of new marketing materials, and writing articles for
publication. He is currently studying part-time for an MA in cultural and critical
studies.