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About the Contributors xxv
Huixin Zhang (MA, Shanghai Normal University) is the editor-in-chief and presi-
dent of China Advertising and an adjunct professor with the Department of
Advertising at Shanghai University. His research is focused on advertising strategies
and advertising creativity. He did research in these areas at the Dentsu Group in
Japan in 2003 and published dozens of articles over the years. He is the author of
several books, including Brand Positing Strategies in China (Shanghai University of
Finance and Economics Press, 2006) and Advertising Creativity and Design
(Shanghai Periodical Publishing House, 2006). He is a member of the Academic
Committee of the China Advertising Association, the Advertising Committee of
the China Enterprise United Association, and the International Advertising
Institute (IAI) in China.
