Page 24 - Social Marketing for Public Health Global Trends and Success Stories

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About the Contributors xxiii

client service experience in the Former Soviet Union, Near East, Asia, and the
Caribbean. He holds an MBA in marketing and international business. From 1994
to 1999, he served as the regional director for the USAID-funded SOMARC
(Futures Group—Social Marketing for Change) Central Asian Project, based in
Almaty, Kazakhstan, and covering the Former Soviet Republics of Kazakhstan,
Uzbekistan, Kyrgyzstan, Turkmenistan, and Tajikistan. He has also worked as the
Futures Group’s Manager for the Near-East, Asia, and Caribbean under USAID’s
first worldwide social marketing effort, SOMARC I, from 1984 to 1986, and as a
consultant to the predecessor to SOMARC, USAID’s ICSMP (International
Contraceptive Social Marketing Project) in Sri Lanka and the Caribbean.

Willard D. Shaw is an international development professional with extensive expe-
rience in the design and implementation of programs in malaria prevention, public–
private partnerships, child survival, behavior change communication, and adult
education. He has worked on long-term field assignments in Asia and Africa and
overseen technical assistance to dozens of other countries. From 2000 to 2005, he
served as NetMark’s Africa-based field manager, setting up programs in seven
countries aimed at establishing sustainable commercial markets for insecticide-
treated nets, working with nine multinational companies and 41 African distribu-
tors. He has published articles on public health and educational issues. He holds a
BA from Princeton University, an MA from the University of Hawaii, and an MEd
and EdD from the Center for International Education of the University of
Massachusetts Amherst. He is a vice president in the Global Health, Population,
and Nutrition Group of the AED (U.S.).
Samantha Snitow holds a BA from Tufts University and an MA from the Royal
Melbourne Institute of Technology. She conducted research on the subject of drink
driving and communications as a Fulbright Scholar to Australia and has worked in
the fields of road safety and communications at the Transport Accident
Commission of Victoria and the Walsh Group of Bethesda, Maryland.

Tatiana Stafford has 15 years of international experience in project management,
marketing, and communications. Fluent in Russian, English, and Spanish, she has
worked in Russia, the United States, Central Asia, and Latin America. She holds a
master’s degree in computerized design systems. From 1997 to 1999, she acted as
the project manager for the USAID-funded SOMARC (Futures Group—Social
Marketing for Change) Project in Almaty, Kazakhstan. She also served as country
coordinator for the Central Asian follow-on program to SOMARC, the USAID-
funded PSI (Population Services International) and CMS (Commercial Market
Strategies) project for the final two years of USAID support during the project’s
transition to the commercial sector and local NGO management.