Page 23 - Social Marketing for Public Health Global Trends and Success Stories

57977_FMXX_final.qxd:Cheng 11/6/09 11:31 AM Page xxii

xxii About the Contributors

James H. Mintz is the director of the Centre of Excellence for Public Sector
Marketing. He is also the program director of the Public Sector and Non-Profit
Marketing Certificate and Executive Certificate at Carleton University’s Sport
School of Business. He lectures at the University of South Florida College of Public
Health (Tampa). He was formerly the director of marketing and corporate com-
munications at Health Canada. For more than 20 years, his responsibilities in-
cluded directing major social marketing and communications campaigns. He was
also an adjunct professor of marketing at the University of Ottawa School of
Management. He is a member of the steering committee for the “Innovations in
Social Marketing” conference and serves on the planning committee for MARCOM.
He has also provided social marketing advice and consultation to a number of gov-
ernment departments and nonprofit organizations.

Jun Qiao (PhD, Nanjing Normal University) is the dean and a professor of the
School of Marketing and Logistics at Nanjing University of Finance and
Economics, China. He was a visiting scholar at Ohio University in 2007. His re-
search interests center on branding theory and service marketing. He has pub-
lished more than 150 articles, including articles in the World of Management, China
Industrial Economics, and China Advertising. He is the author of five books, includ-
ing Principles of Marketing (Nanjing: Dongnan University Press, 2006) and Brand
Value Theories (Beijing: China Finance and Economics Press, 2007). He is the
deputy secretary of the Academic Committee of the China Advertising Association,
the chair of the editorial board for Marketing Weekly, and an associate editor of
Marketing Guide in China.
Lucy Reynolds joined the National Social Marketing Centre (in London) in 2007,
after working as a regeneration consultant based at London Bridge. She has broad
project management experience and has worked with public and private sector
clients, including NDCs, Business Enterprise Centres, Voluntary Service deliver-
ers, and community practitioners. Her move to the NSM Centre resulted from a
growing interest in health interventions and issues of sustainability and was
prompted by project work undertaken for SureStart. She completed her DPhil at
Oxford University, where she wrote on 19th-century poetry and philology. She
brings with her strong research and communication skills, combined with a com-
mitment to achieving social good. She is currently working across the programs,
with a particular interest in childhood diet and obesity interventions, as well as
environmental change.

Donald Ruschman is a marketing/marketing communications and management
specialist concentrating in the areas of market development and reform and social
marketing. He has more than 25 years of both domestic (U.S.) and international