Page 20 - Social Marketing for Public Health Global Trends and Success Stories

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About the Contributors xix

Behaviour, Research in Consumer Behavior, Advances in Consumer Research, Academy
of Marketing Science Review, and Journal of Consumer Research. She is a member of the
editorial review board for Consumption, Markets and Culture, Journal of Consumer
Behaviour, Journal of Macromarketing, Young Consumers, and Academy of Marketing
Science Review and a member of the Royal Society of Arts and Sciences in Göteborg.

Giuseppe Fattori is a physician with vast experience in the management of health-
care services. Since 2000, he has been the director of the Communication and Social
Marketing Department at the Local Health Unit of Modena (Italy), where he devel-
ops and leads health communication and prevention activities. In this field, he stud-
ies and tests social marketing strategies for health promotion. In reference to these
topics, he has published several articles in Italian magazines. He is head of the re-
search area relevant to Social Marketing and Health Communication and the
National Social Marketing Work Group, activated by the Italian Association of Public
and Institutional Communication. He is also the president of the Health Marketing
national competition panel and collaborates with the University of Bologna on a spe-
cialist degree course in Public, Social, and Political Communication Science, where
he teaches in the Social Marketing Educational Lab.
Lena Hansson is a researcher at the Center for Consumer Science (CFK) at School
of Business, Economics and Law, University of Gothenburg, Sweden. She holds a
PhD in business administration and conducts research on consumption and de-
sign, universal design and social sustainability, and gender issues related to design.
A recent project concerns market communication and older consumers (55+ con-
sumers). Her thesis “Universal Design—A Marketable or Utopian Concept?” was
published in 2006. Other publications include “The Impact of Design. Allies
Fighting Design Exclusion” in Little Monsters, (De)Coupling Assemblages of
Consumption (2007, edited by Brembeck, Ekström, & Mörck), and “Designing for
Inclusion Rather than Exclusion” in European Advances in Consumer Research (vol.
7, 2006). Before pursuing her academic career, she was a consultant and project
leader with information technology and software development projects.

Emma Heesom joined the National Social Marketing Centre (in London) in 2005.
She has a diverse public sector and not-for-profit sector communications back-
ground, having worked for several agencies, including the National Blood Service
and the Salvation Army. Emma worked on secondment to the NSM Centre in
2005/2006 and became a freelancer in 2006, when she took up a post as media and
campaign manager for the School Food Trust. She has a tested and comprehensive
range of communications and public relations skills, having been actively involved
in campaigning for smoke-free legislation; developing a highly successful advertis-
ing and public affairs campaign; and, more recently, managing a busy press office.