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xvi About the Editors

Philip Kotler (MA, University of Chicago; PhD, Massachusetts Institute of
Technology) is the S. C. Johnson Distinguished Professor of International Marketing
at the Kellogg School of Management, Northwestern University. In 2009, he pub-
lished the Kotler/Keller 13th edition of Marketing Management, the world’s leading
textbook in teaching marketing to MBAs. He also published or co-published
Principles of Marketing, Strategic Marketing for Nonprofit Organizations, Marketing
Places, Kotler on Marketing, Marketing Insights A to Z, Lateral Marketing, Social
Marketing, Museum Strategies and Marketing, Standing Room Only, Corporate Social
Responsibility, and 30 other books. His research covers strategic marketing, innova-
tion, consumer marketing, business marketing, services marketing, healthcare mar-
keting, and social marketing. He has been a consultant to IBM, Bank of America,
Merck, General Electric, Honeywell, and many other companies. He has received hon-
orary doctorate degrees from 11 major universities in the United States and abroad.
Philip Kotler is credited, along with Gerald Zaltman, as having invented the
field of social marketing in their article “Social Marketing: An Approach to
Planned Social Change” (Journal of Marketing, July 1971, pp. 3–12). He wrote the
first book discussing this new field, Social Marketing (The Free Press, 1989), along
with Ned Roberto. Since then, he has been working with Nancy Lee on new edi-
tions of Social Marketing and social marketing projects. He is also the co-author of
Strategic Marketing for Health Care Organizations: Building a Customer-Driven
Health Care System (Jossey-Bass, 2008).

Nancy R. Lee (BS, University of Illinois; MBA, University of Puget Sound) has
more than 25 years of professional marketing experience, with special expertise in
social marketing, nonprofit marketing, marketing in the public sector, marketing
research, and marketing communications. She is an adjunct faculty member,
teaching social marketing, marketing for nonprofit organizations, and strategic
marketing for public sector agencies at the University of Washington, the University
of South Florida, and Seattle University. She has held numerous corporate market-
ing positions including vice president and director of marketing for Rainier Bank
and director of marketing for Children’s Hospital and Regional Medical Center in
Seattle. As president of Social Marketing Services Inc. in Seattle since 1993, Nancy
Lee has participated in the development of more than 100 social marketing cam-
paign strategies for public sector and nonprofit agencies. She has co-authored five
books with Philip Kotler: Social Marketing: Improving the Quality of Life (Sage,
2002), Corporate Social Responsibility: Doing the Most Good for Your Company and
Your Cause (Wiley, 2005), Marketing in the Public Sector: A Roadmap for Improved
Performance (Wharton School Publishing, 2006), Social Marketing: Influencing
Behaviors for Good (Sage, 2008), and UP and OUT of Poverty: The Social Marketing
Solution (Wharton School Publishing, 2009).