Page 19 - Social Marketing for Public Health Global Trends and Success Stories

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xviii About the Contributors

Anurudra Bhanot’s 20-year career in advertising and marketing has seen him work
for dairy cooperatives, pharmaceuticals, and market research agencies across Asia
and Africa. He currently heads the Research and Learning division for South Asia at
BBC World Service Trust office in New Delhi. His work includes formative, pretest-
ing, and summative research support for BBC WST’s Development Communication
projects in the region. A postgraduate student of the Institute of Rural Management,
Anand, Anurudra completed advanced training in Market Research Analysis from
the Indian Institute of Management, Ahmedabad.
Linda Brennan holds a PhD from the University of Melbourne and a Bachelor of
Business (Honours) from Monash University in Australia. She is Deputy Dean in
the Faculty of Business & Enterprise at Swinburne University of Technology in
Melbourne. In the lead-up to becoming a full-time academic associate professor,
she had an active consulting practice in marketing and strategic research. Her
clients have included government, not-for-profit, and educational marketers. Her
research interests are social and government marketing and, especially, the influ-
ence of marketing communications and advertising on behavior.
Sameer Deshpande moved to North America and earned his PhD from the
University of Wisconsin–Madison, after spending his early years in India. Currently,
he is an associate professor in marketing in the Faculty of Management and faculty
member of the Centre for Socially Responsible Marketing at the University of
Lethbridge, Canada. His research interests include applying social marketing
thought to a variety of public health issues. In 2007, thanks to a faculty fellowship
from the Shastri Indo-Canadian Institute, he investigated how social marketing or-
ganizations manage their stakeholders to promote contraceptives in India.

Sanjeev Dham has worked on large-scale operations through various positions,
translating strategic thinking into action for more than 15 years in Population
Services International. He planned and executed innovative behavioral change com-
munication strategies for four birth spacing programs and one HIV/AIDS program.
He conceptualized and implemented a unique and cost-effective rural sales distribu-
tion model that provided a new approach to the family planning programs. He also
promoted the use of modern contraceptive methods in the rural population using
the unique child health route as a hook. He is presently working as a state director.

Karin M. Ekström is a professor of marketing at University of Borås and former di-
rector and initiator of Center for Consumer Science, Sweden. Her research concerns
family consumption, consumer socialization, collecting, and brands. She has edited
several books, including Children, Media and Consumption, on the Front Edge (2007),
Little Monster, (De)Coupling Assemblages of Consumption (2007), and Elusive
Consumption (2004). Her academic works have appeared in the Journal of Consumer