Page 101 -
P. 101

68     Part 1  •  SyStemS analySiS FundamentalS

              Figure 3.12
                                                                              Year 1                         Year 2
              Cash-flow analysis for a                   Quarter 1    Quarter 2    Quarter 3    Quarter 4   Quarter 1
              computerized mail-addressing
              system.                      Revenue        $5,000      $20,000       $24,960      $31,270    $39,020
                                           Costs
                                           Software
                                             development  10,000        5,000
                                           Personnel       8,000        8,400         8,800        9,260      9,700
                                           Training        3,000        6,000
                                           Equipment
                                             lease         4,000        4,000         4,000        4,000      4,000
                                           Supplies        1,000        2,000         2,370        2,990      3,730
                                           Maintenance        0         2,000         2,200        2,420      2,660

                                           Total Costs    26,000       27,400        17,370       18,670     20,090

                                           Cash Flow     –21,000       –7,400         7,590       12,600     18,930
                                           Cumulative
                                             Cash Flow   –21,000      –28,400       –20,810       –8,210     10,720



                                         CASH-FLOW ANALYSIS.  Cash-flow analysis examines the direction, size, and pattern of the cash
                                         flow associated with the proposed information system. If you are proposing the replacement
                                         of an old information system with a new one and if the new information system will not be
                                         generating any additional cash for the business, only cash outlays are associated with the project.
                                         In this case, the new system cannot be justified on the basis of new revenues generated and must
                                         be examined closely for other tangible benefits if it is to be pursued further.
                                             Figure 3.12 shows a cash-flow analysis for a small company that is providing a mailing ser-
                                         vice to other small companies in the city. Revenue projections are that only $5,000 will be gen-
                                         erated in the first quarter, but after the second quarter, revenue will grow at a steady rate. Costs
                                         will be large in the first two quarters and then level off. Cash-flow analysis is used to determine
                                         when a company will begin to make a profit (in this case, it is in the third quarter, with a cash
                                         flow of $7,590) and when it will be “out of the red”—that is, when revenue has made up for the
                                         initial investment (in this case, in the first quarter of the second year, when accumulated cash
                                         flow changes from a negative amount to a positive $10,720).
                                             The proposed system should have increased revenues along with cash outlays. Then the
                                         size of the cash flow must be analyzed, along with the patterns of cash flow associated with the
                                         purchase of the new system. You must ask when cash outlays and revenues will occur, not only
                                         for the initial purchase but also over the life of the information system.
                                         PRESENT VALUE ANALYSIS.  Present value analysis helps a systems analyst present to business
                                         decision makers the time value of the investment in the information system as well as the cash
                                         flow (as discussed in the previous section). Present value is a way to assess all the economic
                                         outlays and revenues of the information system over its economic life and to compare costs
                                         today with future costs and today’s benefits with future benefits.
                                             In Figure 3.13, system costs total $272,000 over six years, and benefits total $280,700.
                                         Therefore, we might conclude that benefits outweigh the costs. Benefits only started to surpass
                                         costs after the fourth year, however, and dollars in the sixth year will not be equivalent to dollars
                                         in the first year.


              Figure 3.13
                                                                              Year
              Without considering present value,        1       2         3        4        5         6        Total
              the benefits appear to outweigh
              the costs.                   Costs    $40,000   42,000   44,100    46,300   48,600   51,000    272,000

                                           Benefits  $25,000  31,200   39,000    48,700   60,800   76,000    280,700
   96   97   98   99   100   101   102   103   104   105   106